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Fall River Celebrates Art & Culture! We HeART Fall River Festival Brings Free Family Fun to Downtown

On Saturday, May 13th the 3rd annual We HeART Fall River Festival will take place in Downtown Fall River from 11am – 3pm. This family-friendly event is free to attend and will take place on the south side of the Government Center along Sullivan Drive and include vendors, food trucks, live entertainment, arts activities, and community resources.

This annual community festival invites attendees to come together in a unified celebration of the power of the arts and culture to make a difference and to change our lives and our City for the better. The event is presented by the Fall River Arts & Culture Coalition (FRACC) and Viva Fall River, in partnership with The City of Fall River, The Narrows Center for the Arts, and the Fall River Farmers & Artisans Market, with support from the Mass Cultural Council and the Fall River Cultural Council.


  • MAKERS MARKET on Old Second Street, pedestrian walkway located between Third St. and Sullivan Dr. // Hours: 11am – 3pm A nod to the maker spirit of the City, this Market will showcase 40 of the area's "artrepreneurs," offering a variety of items for sale. From original artwork and hand-made décor to body care, jewelry and clothing, this Market is the perfect place to get a unique gift for Mother’s Day AND support a local artisan. (Full vendor list attached and posted online.)

Local band Roots Run Wild will also perform from 11am – 1pm in the Makers Area.


The event will include a diverse array of local food truck favorites, including What’s Up Cupcake, Green Jar Cocina, Pop's Mobile Brick Oven Pizza, JQ Cheesesteaks, and Del’s Lemonade Somerset. The area will also showcase 2 of the city’s small businesses, Mario’s Lebanese Bakery and Hong Meas Restaurant, which will be serving their signature cultural food.


Fall River’s creative and talented community will take center stage on Sullivan Drive with performances from 11am – 12:45pm:

11:00AM BMC Durfee High School Jazz Band

11:20AM 8 & One Dance Company

11:40AM SouthCoast Creative Arts Lab musical performance

12:00PM Fall River YMCA Family Zumba

12:20PM Artistic Dance Studio

The headlining musical performance will take place from 1-4pm. The Narrows Center for the Arts presents Colby James and the Ramblers. People are free to bring chairs or blankets to watch the performance.

For the 2nd year, Troy City Brewing will be onsite selling their local craft brews from 12-4pm. 21+ only.

  • ALL AGES ACTIVITIES Come and explore the best activities and organizations that the South Coast has to offer! Learn more about what's going on in your community and engage in free kids Activities, art projects, giveaways, and LOTS of fun things to do!

Local community and arts organizations will also host craft and art activities at their tables; participating organizations include: Children’s Advocacy Center of Bristol County, Children's Museum of Greater Fall River, Department of Children and Families, Fall River Arts & Culture Coalition, Fall River Arts Project, Fall River Comprehensive Treatment Center, Fall River Deaconess Home, Fall River Public Library, Fall River YMCA, Mass Audubon, People Incorporated, SER-Jobs for Progress, Inc., SourceHub, South Coast Creative Arts Lab, Southcoast Health, and The Trustees.

We HeART Fall River is once again pleased to be a part of SouthCoast Spring Arts, a 10-day celebration (May 5-14) of the place and presence of the arts in our communities. Visit for more information on events around the SouthCoast, from Wareham to Fall River!

About FRACC’s membership is composed of over 170 committed individuals, including artists, craftspeople, creatives, and representatives from a wide variety of organizations and civic groups who recognize and believe in the power of arts and culture to bolster local economies and spur revitalization. There is no fee to join, and monthly meetings, which are open to all, are held on the 2nd Monday of each month at 5 PM at rotating member locations. Visit us on Facebook or Instagram @f_r_a_c_c.

About Viva Fall River

Viva Fall River is a creative economy initiative whose mission is to draw on the City’s unique assets to foster economic revitalization, support community engagement, inspire a vibrant arts scene, and elevate the profile of the City as a premier South Coast destination. Viva Fall River works closely with the City government and many community partners to find sectors of collaboration that bolster the local, post-pandemic economy. Visit us online at or on Facebook or Instagram @VivaFallRiver.

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